Atrimed Scurfol Shampoo to fight dandruff causing germs A Perfect Blend Of Specially Formulated Herbal Ingredients Removes Dandruff Provides Remarkable Conditioning Non Sticky Easy to Wash 200ml Pack of 2

Atrimed Scurfol Shampoo to fight dandruff causing germs A Perfect Blend Of Specially Formulated Herbal Ingredients Removes Dandruff Provides Remarkable Conditioning Non Sticky Easy to Wash 200ml Pack of 2

Atrimed Scurfol Anti-Dandruff Shampoo is a herbal blend shampoo that not only helps in combating dandruff but also provides conditioning benefits to the hair. The natural ingredients in the shampoo work effectively to reduce dandruff, soothe the scalp, and nourish the hair, leaving it healthy and shiny.

Key Features:
- Herbal blend formulation
- Combats dandruff effectively
- Provides conditioning benefits
- Nourishes and soothes the scalp
- Leaves hair healthy and shiny

For whom:
This shampoo is ideal for those who are looking for a natural solution to combat dandruff and also want to nourish and condition their hair at the same time. It is suitable for all hair types.

Pros:
- Herbal blend formulation is gentle on the scalp
- Effectively fights dandruff
- Provides conditioning benefits to the hair
- Nourishes and soothes the scalp
- Leaves hair healthy and shiny

Cons:
- May not produce immediate results for severe dandruff conditions
- Strong herbal scent may not be appealing to everyone
- Some users may prefer a more lathering formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective herbal blend with conditioning benefits meets consumer expectations.	India Retailing, Business Today
Brand Strength	20	10	Established brand with positive reputation for herbal products.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for herbal anti-dandruff shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to price-sensitive consumers.	The Economic Times, Livemint
Competition	10	6	Facing competition from established and emerging herbal anti-dandruff shampoo brands.	Hindu Business Line, Financial Express
Use-case Advantage	5	5	Addresses common dandruff issues while providing conditioning benefits.	Vogue, Femina
Final Market Score	100	66/100 (3.30/5)	Atrimed Scurfol Anti-Dandruff Shampoo offers a well-balanced herbal solution for dandruff with conditioning benefits.

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