Anomaly Clarifying Shampoo for Deep Cleanse with Charcoal Eucalyptus 325 ml

Anomaly Clarifying Shampoo for Deep Cleanse with Charcoal Eucalyptus 325 ml

This Deep Cleanse Clarifying Shampoo is specially formulated with charcoal and eucalyptus to deeply cleanse the hair and scalp, removing build-up, excess oil, and impurities.

Key Features:
- Contains activated charcoal to detoxify and purify hair and scalp
- Infused with eucalyptus oil for a refreshing and invigorating scent
- Helps to unclog hair follicles and remove excess oils
- Suitable for all hair types
For whom:
This deep cleanse clarifying shampoo is perfect for those looking to remove build-up from styling products, environmental pollutants, or excess oils from their hair and scalp.

Pros:
- Leaves hair feeling fresh and clean
- Helps to improve scalp health
- Refreshing eucalyptus scent
Cons:
- May not be suitable for daily use as it can be drying for some hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Charcoal and eucalyptus ingredients align with current consumer preferences for natural products.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation in hair care.	Brand Equity
Category Momentum	20	15	Growing demand for clarifying shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar clarifying shampoos in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other clarifying shampoos with similar ingredients.	GfK
Use-case Advantage	5	5	Effective deep cleansing properties cater to consumers looking for scalp detox solutions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned clarifying shampoo with strong brand and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—