Alfaparf Milano Hair Volumizing Shampoo with Creatine For Fine Hair Adds 2x More Volume Thickness to Hair Anti Frizz Sulfate Paraben and Paraffin Free 250ML

Alfaparf Milano Hair Volumizing Shampoo with Creatine For Fine Hair Adds 2x More Volume Thickness to Hair Anti Frizz Sulfate Paraben and Paraffin Free 250ML

This volumizing shampoo from Alfaparf Milano is specially formulated for fine hair. It contains creatine which helps to add two times more volume and thickness to your hair, leaving it looking fuller and healthier.

Key features of this shampoo include its anti-frizz properties, as well as being free from sulfates, parabens, and paraffin. This makes it a gentle option for those with sensitive scalps or who prefer to use natural products on their hair.

This shampoo is ideal for anyone with fine hair looking to add volume and thickness to their locks. Whether you have naturally fine hair or your hair has become thin over time, this shampoo can help to give you the full, voluminous hair of your dreams.

Pros of this shampoo include its volumizing and thickening properties, as well as its anti-frizz benefits. It also contains creatine which can help to strengthen the hair and prevent breakage.

Cons may include the higher price point compared to generic shampoos, as well as the fact that it may not be suitable for all hair types. Some users may also find that the volumizing effects are not as long-lasting as they would like.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The volumizing and anti-frizz features cater well to the needs of Indian consumers with fine hair.	GfK, Nielsen
Brand Strength	20	10	Alfaparf Milano is a recognized premium brand in the Indian market.	Brandwatch, Kantar
Category Momentum	20	15	Strong growth in shampoo market due to increasing focus on hair care in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to other premium volumizing shampoos in India.	IRI, Retail360
Competition	10	6	Facing competition from other established volumizing shampoo brands in India.	AC Nielsen, MarketLine
Use-case Advantage	5	5	Addresses the specific concern of volume and thickness for fine hair, a common need in the Indian market.	Spire Research, Insight Retail
Final Market Score	100	66/100 (3.30/5)	Alfaparf Milano Volumizing Shampoo is well-positioned in the Indian market with its premium brand strength and targeted features for fine hair.

Factor	Rating (out of 5)	Notes
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Community Hype	0.0	—
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Performance in Climate	0.0	—