Greyfree Instant Hair Color Touch Up Dark Brown 0 25 Ounce

Greyfree Instant Hair Color Touch Up Dark Brown 0 25 Ounce

- Greyfree Instant Hair Color Touch Up in Dark Brown is a convenient and easy-to-use hair color product that instantly covers up gray roots and regrowth.

- Key features of this product include its water-resistant formula that stays put until your next shampoo, its compact and portable size for on-the-go touch ups, and its natural-looking color that seamlessly blends with your existing hair color.

- This product is perfect for anyone looking to quickly and easily touch up their gray roots or regrowth between salon visits, or for those who want to extend the time between coloring appointments.

- Pros of Greyfree Instant Hair Color Touch Up in Dark Brown include its ease of use, natural-looking results, and long-lasting formula that doesn't smudge or run. Cons may include needing to reapply after a few shampoos and limited shade options for different hair colors.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a convenient and easy-to-use solution for covering gray hair roots.	Nielsen
Brand Strength	20	10	Established brand reputation in the hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for instant hair color touch-up products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other brands offering similar instant hair color solutions.	IRI
Use-case Advantage	5	5	Addresses the specific need for quick touch-ups between salon visits.	Kantar
Final Market Score	100	66/100 (3.30/5)	A competitive instant hair color touch-up product with good market fit in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—