GRANTH ENTERPRISE Hair Root Touch Up Powder Stick Grey Coverage and Hairline Shadow Powder with Sponge Applicator Long Lasting Matte Finish BROWN PACK OF 1

GRANTH ENTERPRISE Hair Root Touch Up Powder Stick Grey Coverage and Hairline Shadow Powder with Sponge Applicator Long Lasting Matte Finish BROWN PACK OF 1

About Product: GRANTH ENTERPRISE Hair Root Touch Up Powder Stick is a convenient solution for covering grey roots and hairline shadows. It comes in a sleek stick form with a sponge applicator for easy and precise application. Key Features: - Long-lasting matte finish - Brown shade for natural-looking coverage - Portable and mess-free packaging - Suitable for all hair types For whom: This product is suitable for individuals looking to cover up grey roots or hairline shadows between salon visits. It is also great for those who want to touch up their roots quickly and easily at home. Pros: - Easy to use with a sponge applicator - Long-lasting matte finish - Portable and convenient for on-the-go touch-ups Cons: - May require reapplication throughout the day - Limited shade range available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative sponge applicator for precise application and long-lasting matte finish.	GfK
Brand Strength	20	10	Established brand reputation in hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for convenient hair coloring solutions in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other hair root touch-up products.	IRI
Use-case Advantage	5	5	Addresses specific need for root touch-up and hairline shadow coverage.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative hair root touch-up solution with competitive pricing and growing demand in the Indian market.

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