Godrej Ezee Godrej Expert Rich Cr me Black Brown 50G Pack Of 12

Godrej Ezee Godrej Expert Rich Cr me Black Brown 50G Pack Of 12

This Godrej Ezee Expert Rich Crème Black Brown Hair Color is a pack of 12 50G sachets, perfect for at-home hair coloring.

Key Features:
- Contains rich crème for a smooth and even application
- Long-lasting color with excellent gray coverage
- Enriched with natural ingredients for nourished and shiny hair
- Easy to use, non-drip formula

For whom:
Ideal for those looking to color their hair at home with a professional-quality product. Suitable for all hair types, especially those with gray hair.

Pros:
- Convenient pack size perfect for multiple use or touch-ups
- Provides intense color and great coverage even on stubborn grays
- Leaves hair soft, shiny, and manageable

Cons:
- Some may find the price slightly higher compared to other options
- The color may fade faster on certain hair types or colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers rich crème formula for long-lasting color.	Beauty Insider
Brand Strength	20	18	Godrej Ezee is a trusted brand in the Indian hair color market.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	1	Facing strong competition from other established hair color brands.	Business Standard
Use-case Advantage	5	2	Convenient pack of 12 for regular users, cost-effective.	India Retail News
Final Market Score	100	66/100 (3.30/5)	Godrej Ezee Expert Rich Crème Black Brown Hair Color 50G - Pack of 12 is well-positioned in the Indian permanent hair color market.

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