Godrej Expert Rich Cr me Natural Black

Godrej Expert Rich Cr me Natural Black

Godrej Expert Rich Crème Natural Black is a hair color cream that gives you rich, natural-looking black color that lasts long. Its non-drip, ammonia-free formula ensures easy application and gentle on scalp.

Key Features:
- Ammonia-free formula
- Non-drip cream for easy application
- Long-lasting natural black color
For whom:
This hair color cream is suitable for anyone looking for a natural black hair color without the harmful effects of ammonia. It is ideal for those who want a hassle-free coloring experience.

Pros:
- Easy to apply with non-drip formula
- Ammonia-free for gentle coloring experience
- Long-lasting color without fading
Cons:
- Limited range of shades available
- May not cover stubborn grays completely

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting natural black color suitable for Indian hair types.	Beauty Insider
Brand Strength	20	18	Godrej's strong brand reputation and trust in hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar permanent hair color products.	Retail Today
Competition	10	8	Facing competition from other established hair color brands in India.	Business Standard
Use-case Advantage	5	5	Easy application process suitable for home use.	Vogue
Final Market Score	100	76/100 (3.80/5)	Godrej Expert Rich Crème Natural Black Hair Color holds a strong position in the Indian market for permanent hair color.

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