Godrej Expert Rich Cr me Hair Colour for Women Men NATURAL BLACK Shade 1 00 50ml 50g No Ammonia 10x Aloe Vera 100 Grey Coverage

Godrej Expert Rich Cr me Hair Colour for Women Men NATURAL BLACK Shade 1 00 50ml 50g No Ammonia 10x Aloe Vera 100 Grey Coverage

Godrej Expert Rich Crème Hair Colour is a high-quality hair colouring product designed for both women and men in the shade Natural Black. It comes in a 50ml tube, making it convenient and easy to use at home. The formula does not contain any ammonia, ensuring a gentle and safe application on your hair.

Key Features:
- Enriched with 10x Aloe Vera for extra nourishment
- Provides 100% grey coverage
- Easy to use at home with long-lasting results
- Natural Black shade for a classic look
For whom:
This hair colour is suitable for individuals who are looking for an effective and gentle way to cover grey hair and achieve a natural black shade. It is perfect for those who prefer to colour their hair at home and want a product that provides long-lasting results.

Pros:
- Ammonia-free formula is gentle on the hair
- Enriched with Aloe Vera for added nourishment
- Provides full coverage for grey hair
- Easy to use at home for convenience
Cons:
- May require multiple applications for desired results
- Color may fade over time with regular washing
- Some users may experience skin sensitivity, so a patch test is recommended before use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula with Aloe Vera appeals to health-conscious consumers.	India Retailing
Brand Strength	20	18	Godrej's strong brand reputation in hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Business Standard
Competition	10	8	Facing competition from other established hair color brands in India.	Economic Times
Use-case Advantage	5	5	Convenient 50ml pack suitable for single-use applications.	Retail News
Final Market Score	100	76/100 (3.80/5)	Godrej Expert Rich Crème Hair Colour in Natural Black Shade 100 is a strong contender in the Indian permanent hair color market.

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