Godrej Expert Rich Cr me Dark Brown

Godrej Expert Rich Cr me Dark Brown

About Product: Godrej Expert Rich Crème Dark Brown is a hair color cream that provides rich and long-lasting color to your hair. It contains aloe vera and milk protein formula that nourishes the hair while coloring it.

Key Features: - Long-lasting color - Nourishes hair with aloe vera and milk protein - Easy-to-use cream formula - Covers gray hair effectively

For whom: This product is ideal for those looking for a dark brown hair color that lasts long and provides nourishment to their hair. It is suitable for all hair types and can effectively cover gray hair.

Pros: - Rich and vibrant color - Nourishing formula - Easy to use - Covers gray hair effectively - Long-lasting results

Cons: - Some users may find the scent overpowering - May need to be reapplied after a few weeks for optimal results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers rich crème formula for long-lasting color.	Beauty Insider
Brand Strength	20	18	Godrej Expert is a trusted brand with strong market presence.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	5	Facing competition from other established hair color brands.	Market Watch
Use-case Advantage	5	3	Easy application process suitable for home use.	Fashionista
Final Market Score	100	76/100 (3.80/5)	Godrej Expert Rich Crème Hair Color in Dark Brown offers a strong value proposition in the Indian permanent hair color segment.

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