GO WELL Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Stick Quick Hair Root Touch Up Paired With 2 Pairs Of Eyebrow Stamp DarkBrown

GO WELL Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Stick Quick Hair Root Touch Up Paired With 2 Pairs Of Eyebrow Stamp DarkBrown

About Product: The GO WELL Natural Hairline Powder Hair Shading Sponge Pen Hairline Shadow Stick is a convenient and easy-to-use tool for quickly touching up hair roots and creating a natural hairline.

Key Features: This product comes in a pen format with a sponge tip for easy application. It is paired with 2 pairs of eyebrow stamp for added convenience. The dark brown shade is suitable for most hair colors.

For whom: This product is ideal for anyone looking to cover up gray roots, create a fuller hairline, or touch up their hair color in between salon visits. It is perfect for both men and women.

Pros: - Easy to use - Convenient pen format - Natural hairline effect - Comes with eyebrow stamp for added value

Cons: - May need frequent reapplication for long-lasting results - Limited shade options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers convenient hair shading solution with eyebrow stamp.	GfK
Brand Strength	20	15	Established brand reputation in hair care segment.	Euromonitor
Category Momentum	20	10	Growing demand for quick root touch-up solutions in Indian market.	Mintel
Price Positioning	20	8	Competitive pricing compared to similar products in the market.	Nielsen
Competition	10	10	Facing moderate competition from other hair shading pens.	IRI
Use-case Advantage	5	4	Addresses the need for quick and easy root touch-ups.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned product in the Indian market for quick root touch-ups.

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