Glowhouse Hairline Powder Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Paired With 3 Stencils Black

Glowhouse Hairline Powder Hair Shading Sponge Pen Hairline Shadow Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Paired With 3 Stencils Black

Key Features: - Hairline powder shading sponge pen for quick and easy root touch up - Waterproof formula for long-lasting coverage - Comes with 3 stencils for precise application - Available in a black shade to blend seamlessly with most hair colors

For whom: - Ideal for individuals with thinning hair or those looking to cover up gray roots quickly and easily

Pros: - Provides a natural-looking finish - Easy to apply and blend - Travel-friendly size for on-the-go touch ups

Cons: - Limited shade range may not be suitable for all hair colors - Some users may find the stencils difficult to use at first

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application with stencil set, meeting consumer needs.	Nielsen
Brand Strength	20	15	Established brand reputation in hair care products in India.	Euromonitor
Category Momentum	20	10	Growing demand for quick root touch-up solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other hair shading products.	IRI
Use-case Advantage	5	5	Provides waterproof root concealer for long-lasting effect.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced hair shading solution with good market fit.

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