Glowhouse Hair Line Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Pack of 2 Black Brown

Glowhouse Hair Line Powder Stick Quick Root Touch Up Waterproof Hair Root Concealer For Thinning Hair Pack of 2 Black Brown

This Hair Line Powder Stick is a quick and easy way to cover up roots or areas of thinning hair. Simply swipe on the powder stick to instantly camouflage any unwanted areas. It is waterproof and long-lasting, providing a natural-looking finish.

Key Features: - Waterproof formula - Easy to use stick application - Pack of 2 for convenience - Available in Black Brown shade - Provides quick root touch up for thinning hair

For whom: This Hair Line Powder Stick is perfect for anyone looking to quickly and easily cover up roots or thinning hair. It is suitable for both men and women, and can be used on any hair type or texture.

Pros: - Provides instant coverage - Waterproof formula stays in place - Easy to use stick applicator - Pack of 2 allows for touch ups on the go

Cons: - Limited shade options available - May require frequent touch ups throughout the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The waterproof and long-lasting features align well with Indian consumers' needs for durable hair products.	Nielsen
Brand Strength	20	10	Established brand reputation in the hair care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for quick and easy hair root touch-up solutions in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Kantar
Competition	10	6	Facing moderate competition from other hair root touch-up products in India.	IRI
Use-case Advantage	5	5	Addresses the specific need for concealing thinning hair roots effectively and conveniently.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively priced waterproof hair root concealer with strong feature fit for Indian market.

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