Glam21 Perfect cover stick concealer Waterproof Concealer With Full Coverage Easily Blendable Concealer CreamyTexture Matte Finish Weightless and breathable Formula Long Lasting Sand Dune 6gm

Glam21 Perfect cover stick concealer Waterproof Concealer With Full Coverage Easily Blendable Concealer CreamyTexture Matte Finish Weightless and breathable Formula Long Lasting Sand Dune 6gm

Glam21 Perfect cover stick concealer is a waterproof concealer that provides full coverage. Its creamy texture allows for easy blending and creates a matte finish on the skin. The weightless and breathable formula ensures long-lasting wear, making it ideal for all-day use.
Key Features: - Waterproof formula - Full coverage - Creamy texture - Matte finish - Weightless and breathable - Long-lasting For whom: This concealer is perfect for anyone looking for a versatile and long-lasting product that provides full coverage. It is suitable for all skin types and can be used for everyday wear or special occasions.
Pros: - Provides full coverage - Waterproof formula - Easy to blend - Matte finish - Long-lasting wear Cons: - Limited shade range - May crease on dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers waterproof, full coverage with matte finish, aligns with current trends.	Vogue
Brand Strength	20	18	Established brand with good reputation in cosmetics.	Euromonitor
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Forbes
Competition	10	5	Facing strong competition from established and emerging brands.	WWD
Use-case Advantage	5	3	Provides long-lasting formula suitable for Indian weather conditions.	Elle
Final Market Score	100	76/100 (3.80/5)	Competitively positioned concealer with good brand strength and features.

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