Garnier Hair Colouring Cr me 100 Grey Coverage Softening and Increased Shine Black Naturals 1 0 Deep Black 20g 20ml

Garnier Hair Colouring Cr me 100 Grey Coverage Softening and Increased Shine Black Naturals 1 0 Deep Black 20g 20ml

Garnier Hair Colouring Crème in Deep Black (1.0) is a high-quality hair dye that offers 100% grey coverage, leaving your hair looking vibrant and youthful.

Key Features: This hair colouring crème not only covers greys but also softens your hair and increases its shine, giving you a salon-like finish at home. The deep black shade adds a touch of sophistication to your look.

For whom: This product is suitable for anyone looking to cover grey hair and enhance the overall appearance of their hair. Whether you want to try a new look or simply touch up your roots, Garnier Hair Colouring Crème is a great choice.

Pros: The deep black shade provides intense colour that lasts long, and the crème formula is easy to apply, making the process fuss-free. Plus, the added benefit of softening and shine boosts the health of your hair.

Cons: Some users may find the strong scent of the hair dye overpowering, so it is advisable to do a patch test before applying it on your entire head. Additionally, the colour may fade slightly after multiple washes, requiring touch-ups.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 100% grey coverage, softening, and increased shine, meeting consumer needs.	Nielsen
Brand Strength	20	15	Garnier is a well-established brand in the Indian hair care market.	Euromonitor
Category Momentum	20	10	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	6	Facing moderate competition from other brands offering similar features.	IRI
Use-case Advantage	5	5	Addresses the specific need for deep black hair color among Indian consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively positioned permanent hair color with strong brand presence.

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