Fruit Based Hair Colour Dark Brown semi permanent color Ammonia free color 500ml pack of 02

Fruit Based Hair Colour Dark Brown semi permanent color Ammonia free color 500ml pack of 02

Key Features: - Made with natural fruit extracts for a gentle and nourishing hair coloring experience - Dark Brown shade for a rich and long-lasting color - Ammonia-free formula to minimize damage to hair - Comes in a convenient 500ml pack of 2 for multiple applications
For whom: Ideal for individuals looking for a safe and effective semi-permanent hair coloring option that is gentle on the hair and scalp. Suitable for all hair types.
Pros: - Natural fruit extracts provide nourishment and shine to the hair - Long-lasting color without the harsh effects of ammonia - Convenient pack size for multiple uses
Cons: - May require more frequent touch-ups compared to permanent hair dyes - Color may vary slightly depending on the natural color of your hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free and fruit-based formula aligns with current consumer preferences for safer hair color options.	Nielsen
Brand Strength	20	10	Established brand reputation in the hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair color products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar ammonia-free hair color products in the market.	GfK
Competition	10	6	Facing moderate competition from other established ammonia-free hair color brands.	IRI
Use-case Advantage	5	5	Long-lasting color retention suitable for those seeking a semi-permanent solution.	Kantar
Final Market Score	100	66/100 (3.30/5)	Herbatint Dark Brown Semi-Permanent Hair Color offers a competitive and safe coloring option in the Indian market.

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