RIYA Melody Born Rich 50 ml Perfume for Men Women Eau De Parfum with Long Lasting Fragrance Citrus Floral Fresh Woody Perfume Spray Mild Fragrance Pack of 2 50 ml Each

RIYA Melody Born Rich 50 ml Perfume for Men Women Eau De Parfum with Long Lasting Fragrance Citrus Floral Fresh Woody Perfume Spray Mild Fragrance Pack of 2 50 ml Each

Key Features: - Long lasting fragrance - Citrus, floral, fresh, and woody notes - Mild fragrance - Pack of 2 bottles, 50 ml each
For whom: - Men and women looking for a versatile perfume with a mild and long lasting fragrance
Pros: - The combination of citrus, floral, fresh, and woody notes creates a unique and refreshing scent - The mild fragrance is perfect for everyday wear - Comes in a pack of 2 bottles, great for keeping one at home and one on-the-go
Cons: - Some may find the fragrance too subtle and not long lasting enough for their preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a diverse range of fragrances suitable for both men and women.	Business Standard, India Today
Brand Strength	20	10	RIYA Melody is a recognized brand in the Indian perfume market.	TOI, Hindu
Category Momentum	20	15	Strong demand for perfumes in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced for a pack of two 50 ml perfumes.	Livemint, Business Line
Competition	10	6	Facing competition from established international and local perfume brands.	Financial Express, CNBC
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily wear.	Economic Times
Final Market Score	100	66/100 (3.30/5)	RIYA Melody Born Rich perfume pack offers a balanced mix of fragrances at competitive pricing in a growing Indian market.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—