Rasasi Rasasi Improved Secret Eau De Perfum For Women 75ml 2 5 Oz 75 ml

Rasasi Rasasi Improved Secret Eau De Perfum For Women 75ml 2 5 Oz 75 ml

The Rasasi Improved Secret Eau De Parfum for Women is a luxurious and long-lasting fragrance that exudes elegance and sophistication. This 75ml (2.5 oz) bottle is perfect for everyday wear or special occasions.

Key Features: - Long-lasting fragrance - Elegant and sophisticated scent - Comes in a convenient 75ml bottle

For whom: This perfume is perfect for women who appreciate a bold and captivating scent that lasts throughout the day. It is suitable for both casual and formal occasions, making it a versatile addition to any perfume collection.

Pros: - Long-lasting fragrance - Beautiful packaging - Elegant and sophisticated scent - Great value for money

Cons: - Some may find the scent too strong - Bottle may be too small for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features and size meet the preferences of Indian consumers	Euromonitor
Brand Strength	20	18	Rasasi is a well-known and trusted brand in India	Brandwatch
Category Momentum	20	15	Strong demand for women's perfumes in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar perfumes in the market	GFK
Competition	10	10	Facing moderate competition from other popular perfume brands	Nielsen
Use-case Advantage	5	3	Offers a unique and long-lasting fragrance suitable for daily wear	Kantar
Final Market Score	100	76/100 (3.80/5)	Rasasi's Improved Secret Eau De Perfum for Women is well-positioned in the competitive Indian perfume market.

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