Ramsons EXOTICA Gift Pack for Women 1 Eau De Parfum 100ml 1 Deodorant 200ml TN Plum Peach Orange Blossom Leafy Green MN Jasmine Rose Lily of the valley BN Vanilla Musk Woody

Ramsons EXOTICA Gift Pack for Women 1 Eau De Parfum 100ml 1 Deodorant 200ml TN Plum Peach Orange Blossom Leafy Green MN Jasmine Rose Lily of the valley BN Vanilla Musk Woody

Key Features: This gift pack includes a 100ml Eau De Parfum and a 200ml deodorant in a refreshing blend of plum, peach, orange blossom, leafy green, jasmine, rose, lily of the valley, vanilla, musk, and woody notes.

For whom: This gift pack is perfect for women who enjoy fresh and floral scents that are both long-lasting and invigorating.

Pros: The Eau De Parfum and deodorant complement each other perfectly, allowing the wearer to layer the fragrance for a longer-lasting effect. The blend of fruity and floral notes is perfect for everyday wear.

Cons: Some users may find the fragrance to be on the stronger side, so it's important to use it sparingly to avoid overwhelming others. Additionally, some individuals may prefer a more subtle scent profile.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Diverse fragrance range with popular floral and fruity notes appeals to Indian consumers.	Business Standard, India Today
Brand Strength	20	10	Ramsons is a well-known brand in the Indian perfume market.	TOI, Hindu
Category Momentum	20	15	Strong demand for women's perfume gift packs in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar gift packs in the market.	Livemint, Business Line
Competition	10	6	Facing competition from established international and local perfume brands in India.	The Economic Times, Business Insider
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily wear, enhancing user experience.	Outlook
Final Market Score	100	66/100 (3.30/5)	Ramsons EXOTICA Gift Pack for Women is well-positioned in the Indian perfume market with a competitive offering.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—