POLICE To Be Born To Shine 40ml For Women

POLICE To Be Born To Shine 40ml For Women

This fragrance is a vibrant and captivating perfume designed for confident and modern women who are not afraid to stand out from the crowd.

Key Features: - Top notes of blackcurrant and pear - Heart notes of iris and orange blossom - Base notes of vanilla and praline

For whom: Women who want a long-lasting and unique fragrance that will turn heads wherever they go.

Pros: - Bold and lively scent that is perfect for day or night wear - Beautiful packaging that makes it a great gift for any occasion - Affordable price point for a high-quality perfume

Cons: - Some may find the fragrance too strong or overpowering - Not suitable for those who prefer more subtle or delicate scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique features appealing to Indian women consumers	Elle, Cosmopolitan
Brand Strength	20	10	Established brand reputation in fragrance industry	Vogue, Femina
Category Momentum	20	15	Growing demand for Eau de Toilette in Indian market	Mint, ET
Price Positioning	20	10	Competitive pricing compared to similar products	BusinessToday, Hindu
Competition	10	6	Facing moderate competition from other Eau de Toilette brands	Outlook, Forbes
Use-case Advantage	5	5	Fulfilling specific fragrance needs of Indian women	IndiaToday
Final Market Score	100	66/100 (3.30/5)	POLICE To Be Born To Shine 40ml For Women holds a strong position in the competitive Indian Eau de Toilette market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—