Parag Fragrances Desi Attar Series jasmine Chemeli Attar 12ml

Parag Fragrances Desi Attar Series jasmine Chemeli Attar 12ml

About Product: Parag Fragrances Desi Attar Series jasmine Chemeli Attar is a traditional Indian perfume made from natural ingredients. It is known for its exotic and long-lasting fragrance.

Key Features: This attar is handcrafted using traditional methods to ensure the purity and authenticity of the fragrance. It comes in a convenient 12ml bottle that is easy to carry and apply.

For whom: This attar is ideal for those who appreciate natural and long-lasting fragrances. It is suitable for both men and women, making it a versatile choice for all.

Pros: - Exotic and long-lasting fragrance - Made from natural ingredients - Handcrafted using traditional methods - Convenient 12ml bottle size Cons: - Some may find the scent too strong - Price may be higher compared to synthetic fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of jasmine and chemeli attar in a convenient 12ml size.	Fragrance Today
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for traditional attars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail Today
Competition	10	0	Intense competition from both local and international attar brands.	Business Standard
Use-case Advantage	5	3	Versatile fragrance suitable for various occasions.	Vogue
Final Market Score	100	66/100 (3.30/5)	Parag Fragrances Desi Attar Series jasmine Chemeli Attar 12ml offers a unique blend at a competitive price point.

Factor	Rating (out of 5)	Notes
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