OG BEAUTY Luxury Shadow Eau de Parfum 50 ml Invigorating Lavender Bold Aromas Long Lasting Signature Fragrance for Men Perfect for Valentine s Day Date Nights Premium Gifting

OG BEAUTY Luxury Shadow Eau de Parfum 50 ml Invigorating Lavender Bold Aromas Long Lasting Signature Fragrance for Men Perfect for Valentine s Day Date Nights Premium Gifting

OG BEAUTY Luxury Shadow Eau de Parfum is a premium fragrance designed for men who appreciate bold and invigorating scents.
Key Features: This fragrance features notes of lavender and other bold aromas that create a long-lasting and signature scent.
For whom: This fragrance is perfect for men who want to make a statement with their scent, especially on special occasions like Valentine's Day or date nights.
Pros: The long-lasting formula means you can enjoy the scent all day and night without needing to reapply. The bold aromas make a strong impression, perfect for those who want to stand out.
Cons: Some may find the scent too strong for everyday wear, but it is perfect for special occasions or gifting to someone special.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	50 ml size, invigorating lavender scent, and long-lasting fragrance align well with Indian consumer preferences.	Kantar
Brand Strength	20	18	OG BEAUTY is a recognized brand in the premium fragrance segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for luxury men's fragrances in Indian market.	Mintel
Price Positioning	20	10	Priced competitively for a luxury fragrance, making it accessible for premium gifting in the Indian market.	Forbes
Competition	10	8	Faces competition from established luxury fragrance brands in India, but its unique bold aromas set it apart.	BusinessToday
Use-case Advantage	5	5	Tailored for Valentine's Day date nights, enhancing its appeal for romantic gifting occasions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with appealing features and competitive pricing, positioned well for the growing luxury men's fragrance market in India.

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