NIKE NextGen TurquoiseVibes Man EDT Perfume 100ml

NIKE NextGen TurquoiseVibes Man EDT Perfume 100ml

Key Features: - Refreshing and long-lasting scent with notes of turquoise and fresh vibes - Comes in a convenient 100ml bottle - Perfect for everyday wear or special occasions
For whom: - Men who enjoy fresh and vibrant scents - Those looking for a versatile fragrance that can be worn all day
Pros: - The unique blend of turquoise and fresh vibes sets this perfume apart from others - The long-lasting scent means you can feel confident throughout the day
Cons: - Some may find the scent too strong for their liking - The price may be a bit higher than other similar perfumes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for EDTs	Euromonitor
Brand Strength	20	15	NIKE's strong brand reputation in India boosts product appeal	Brand Finance
Category Momentum	20	10	Strong growth in Eau de Toilette segment in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar EDTs in India	Retail Gazette
Competition	10	6	Facing moderate competition from established EDT brands in India	Kantar
Use-case Advantage	5	5	Unique fragrance profile caters to Indian market preferences	Fragrance Foundation
Final Market Score	100	66/100 (3.30/5)	NIKE NextGen TurquoiseVibes Man EDT Perfume 100ml holds strong potential in the growing Indian EDT market.

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