Mercedes Benz The Move For Men Eau de Toilette 200ml

Mercedes Benz The Move For Men Eau de Toilette 200ml

This Eau de Toilette by Mercedes Benz is a vibrant and modern fragrance designed for men who exude confidence and style. With its refreshing and invigorating scent, it is perfect for everyday wear or special occasions.

Key Features:
- Top notes of fresh mint and lemon
- Heart notes of geranium and rosemary
- Base notes of patchouli and vetiver

For whom:
This fragrance is specifically crafted for men who appreciate quality and luxury in their grooming routine. It is ideal for those who want to make a lasting impression with a sophisticated and masculine scent.

Pros:
- Long-lasting fragrance that stays fresh throughout the day
- Elegant and classy bottle design

Cons:
- May be on the pricier side compared to other fragrances
- The scent may not appeal to everyone's personal preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features of 'The Move For Men' align well with Indian consumer preferences.	GQ India
Brand Strength	20	18	Mercedes Benz brand known for luxury and quality in India.	Brand Finance
Category Momentum	20	15	Strong growth in Eau de Toilette category in Indian market.	Euromonitor
Price Positioning	20	10	Priced at a premium, potentially limiting mass market appeal in India.	Business Standard
Competition	10	8	Facing competition from established and emerging luxury fragrance brands in India.	Forbes India
Use-case Advantage	5	5	Unique fragrance and packaging appeal to Indian consumers seeking exclusivity.	Vogue India
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit, but premium pricing may limit mass market penetration.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—