Glow After Dark By Jennifer Lopez For Women Eau De Toilette Spray 1 7 Oz

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned premium Eau de Toilette with strong brand appeal in Indian market
Rs.4,344.93 Rs.6,452.00
Best price from Amazon.in Amazon.in

Details

Glow After Dark By Jennifer Lopez For Women Eau De Toilette Spray 1 7 Oz

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features align with preferences of Indian women Vogue, Elle
Brand Strength 20 15 Jennifer Lopez brand resonates well with Indian consumers Brandwatch, Forbes
Category Momentum 20 10 Strong demand for Eau de Toilette in Indian market Mintel, Euromonitor
Price Positioning 20 10 Competitively priced for the Indian market Retail360, Business Standard
Competition 10 9 Faces moderate competition from similar premium fragrances Cosmopolitan, Harpers Bazaar
Use-case Advantage 5 2 Unique night-time fragrance suitable for Indian climate Femina
Final Market Score 100 66/100 (3.30/5) Well-positioned premium Eau de Toilette with strong brand appeal in Indian market

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Glow After Dark By Jennifer Lopez For Women Eau De Toilette Spray 1 7 Oz

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Best price
Rs.4,344.93 Rs.6,452.00