ENVY Bold Perfume For Men 60ML Premium Long Lasting Perfume Eau de Parfum

ENVY Bold Perfume For Men 60ML Premium Long Lasting Perfume Eau de Parfum

Key Features: - Long lasting fragrance - Bold and masculine scent - Premium quality ingredients - Comes in a 60ML bottle

For whom: This perfume is perfect for men who want to make a statement with their fragrance. The bold and long lasting scent is ideal for those who want to stand out in a crowd.

Pros: - The long lasting formula means you can enjoy the scent all day - The bold and masculine fragrance is sure to turn heads - The premium quality ingredients ensure a high quality product

Cons: - Some users may find the scent too strong - The price point may be higher than some other perfumes on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian consumers	Frost & Sullivan
Brand Strength	20	18	Strong brand recognition and loyalty among Indian consumers	Brand Equity
Category Momentum	20	15	Perfume category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market	Euromonitor
Competition	10	8	Facing moderate competition from established and new players	Nielsen
Use-case Advantage	5	5	Addresses specific needs of Indian consumers for long-lasting fragrance	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature alignment drive above-average performance in growing Indian perfume market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—