Davidoff Cool Water Reborn Eau de Parfum for Her 100ml

Davidoff Cool Water Reborn Eau de Parfum for Her 100ml

About Product: Davidoff Cool Water Reborn Eau de Parfum for Her is a refreshing and sophisticated fragrance that captures the essence of feminine beauty. It combines floral and fruity notes to create a scent that is both elegant and fresh.

Key Features: - Top notes of green mandarin and peach - Heart notes of rose and jasmine - Base notes of sandalwood and cashmere

For whom: This fragrance is perfect for women who appreciate a light and airy scent that is perfect for everyday wear. It is suitable for all age groups and can be worn casually or for special occasions.

Pros: - Long-lasting scent - Beautiful bottle design - Suitable for all seasons

Cons: - Some may find the scent too subtle - Price may be higher compared to other similar fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The features of Cool Water Reborn Eau de Parfum align well with Indian consumer preferences.	GfK
Brand Strength	20	10	Davidoff is a well-established and trusted brand in India.	Euromonitor
Category Momentum	20	15	Strong growth in the perfume category in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar offerings in the Indian market.	Kantar
Competition	10	10	Facing moderate competition from other popular perfume brands in India.	IRI
Use-case Advantage	5	3	Offers a unique fragrance profile that appeals to Indian women.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Davidoff Cool Water Reborn Eau de Parfum for Women 100ml is well-positioned in the Indian perfume market.

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