COLORS DE BENETTON BLUE by Benetton EDT SPRAY 6 8 OZ

COLORS DE BENETTON BLUE by Benetton EDT SPRAY 6 8 OZ

Key Features: - Fragrance notes include lemon, mandarin, rosewood, and musk - Long-lasting scent ideal for daily wear - Refreshing and invigorating aroma

For whom: - Men and women looking for a fresh and light fragrance - Those who enjoy citrus and woody scents - Individuals seeking a versatile perfume for any occasion

Pros: - Generous size bottle that will last a long time - Affordable price for a high-quality fragrance - Suitable for everyday use with a pleasant and uplifting scent

Cons: - Some may find the scent too light or subtle - Not suitable for those who prefer stronger, more intense fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-matched features with Indian consumer preferences	Retail360
Brand Strength	20	10	Benetton's established brand reputation in India	Brand Equity
Category Momentum	20	15	Strong demand for Eau de Toilette in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar Eau de Toilette brands	PriceTrack
Competition	10	6	Facing moderate competition from other Eau de Toilette brands	ETRetail
Use-case Advantage	5	5	Unique fragrance suitable for diverse Indian occasions	Vogue
Final Market Score	100	66/100 (3.30/5)	Benetton Blue by Colors de Benetton Eau de Toilette Spray 6.8 oz holds strong potential in the competitive Indian Eau de Toilette market.

Factor	Rating (out of 5)	Notes
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