BIRRA Essentially Oud Edp 60 ml

BIRRA Essentially Oud Edp 60 ml

- About Product: The Essentially Oud Eau de Parfum is a luxurious and long-lasting fragrance that combines the rich and opulent scent of Oud with subtle hints of floral and woody notes. This sophisticated fragrance is perfect for those who appreciate a bold and distinctive scent that leaves a lasting impression.
- Key Features: The key features of this Eau de Parfum include its intense Oud scent, long-lasting formula, and elegant packaging. The fragrance is suitable for both men and women, making it a versatile choice for those who enjoy unique and captivating scents.
- For whom: The Essentially Oud Eau de Parfum is perfect for individuals who want to make a statement with their fragrance. Whether you're heading to a special event or just want to add a touch of luxury to your everyday routine, this scent is sure to turn heads and leave a lasting impression.
- Pros & Cons: Pros: - Long-lasting scent - Luxurious and sophisticated fragrance - Suitable for both men and women Cons: - The strong scent may not be suitable for those who prefer lighter fragrances - The price point may be high for some budgets

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Oud fragrance is popular in Indian culture	Fragrantica
Brand Strength	20	18	BIRRA is a well-known luxury brand in India	Brandwatch
Category Momentum	20	15	Strong demand for luxury perfumes in Indian market	Mintel
Price Positioning	20	15	Competitively priced compared to similar luxury perfumes	Euromonitor
Competition	10	5	Facing strong competition from established luxury perfume brands	Forbes
Use-case Advantage	5	3	Versatile fragrance suitable for various occasions	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in the competitive Indian luxury perfume market.

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