BELLAVITA Blush EDP 100ml Long Lasting Perfume for Woman Red Fruits Moss Vanilla and Sandalwood Musky Fruity and Woody Fragrance Perfume for Women

BELLAVITA Blush EDP 100ml Long Lasting Perfume for Woman Red Fruits Moss Vanilla and Sandalwood Musky Fruity and Woody Fragrance Perfume for Women

Key Features: - Long lasting musky, fruity, and woody fragrance - Notes of red fruits, moss, vanilla, and sandalwood - Comes in a 100ml bottle - Suitable for women
For whom: This fragrance is perfect for women who enjoy a blend of fruity, musky, and woody scents. It is ideal for everyday wear and special occasions.
Pros: - Long lasting fragrance - Unique blend of red fruits, moss, vanilla, and sandalwood - Comes in a convenient 100ml bottle
Cons: - May not be suitable for those who prefer light, floral scents.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers popular fragrance notes preferred by Indian consumers	FragranceX, Fragrantica
Brand Strength	20	18	Established brand with loyal customer base in India	Brand Equity, Business Standard
Category Momentum	20	15	Strong demand for premium perfumes in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar luxury perfumes in India	Vogue, Elle
Competition	10	0	Intense competition from established and emerging perfume brands in India	India Retailing, The Economic Times
Use-case Advantage	5	3	Long-lasting fragrance suitable for daily wear in Indian climate	Femina
Final Market Score	100	66/100 (3.30/5)	Strong contender in the premium perfume segment in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—