Fl nc Fringe Mascara Waterproof Volumizing for Women 24 Hour Longlasting Smudge Proof Volumizing Curling Elongating Mascara Jet Black Eye Makeup 15 ml

Fl nc Fringe Mascara Waterproof Volumizing for Women 24 Hour Longlasting Smudge Proof Volumizing Curling Elongating Mascara Jet Black Eye Makeup 15 ml

The Fl nc Fringe Mascara is a waterproof volumizing mascara specifically designed for women looking for long-lasting, smudge-proof results. This mascara is jet black in color and comes in a 15 ml tube for easy application.

Key Features: - Waterproof formula for all-day wear - Volumizing effect for thicker, fuller lashes - Curling and elongating properties for a dramatic look - Smudge-proof formula that lasts up to 24 hours For whom: The Fl nc Fringe Mascara is perfect for women who want a bold, voluminous look that lasts all day. Whether you're heading to the office or a night out on the town, this mascara will keep your lashes looking flawless. Pros: - Long-lasting formula that can withstand sweat, tears, and humidity - Volumizing effect without clumping or flaking - Jet black color adds intensity to the eyes - Easy to apply with the included wand Cons: - Waterproof formula may require a strong makeup remover for removal - Some users may find the formula too heavy for everyday wear - May not provide enough lengthening for those with short lashes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting, smudge-proof, curling, and elongating features desired by Indian consumers.	Kantar
Brand Strength	20	15	Lancôme is a well-known and trusted brand in India.	Euromonitor
Category Momentum	20	10	Strong demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end mascaras in India.	GfK
Competition	10	6	Facing strong competition from other luxury and drugstore mascara brands in India.	IRI
Use-case Advantage	5	5	Addresses key needs of Indian consumers for all-day wear and eye enhancement.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Lancôme Fringe Waterproof Volumizing Mascara is well-positioned in the Indian market with its strong brand, competitive pricing, and desirable features.

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