Fixderma Kairfoll Anti Dandruff Shampoo for Oily Sensitive Scalp Prone to Dandruff Folliculitis Anti Dandruff Shampoo for Women Men Salicylic Acid for Hair Fall Sulphate Free Shampoo 100ml

Fixderma Kairfoll Anti Dandruff Shampoo for Oily Sensitive Scalp Prone to Dandruff Folliculitis Anti Dandruff Shampoo for Women Men Salicylic Acid for Hair Fall Sulphate Free Shampoo 100ml

Fixderma Kairfoll Anti Dandruff Shampoo is specially formulated for those with oily and sensitive scalp prone to dandruff and folliculitis.

Key Features: - Contains salicylic acid to help combat hair fall - Sulphate free formula - Suitable for both women and men - Comes in a convenient 100ml size

For whom: This anti-dandruff shampoo is ideal for individuals with oily and sensitive scalps who are looking to effectively treat dandruff and prevent folliculitis.

Pros: - Salicylic acid helps to exfoliate the scalp and prevent dandruff - Sulphate free formula is gentle on the scalp - Suitable for both men and women

Cons: - The 100ml size may not be sufficient for long-term use for some people

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate and salicylic acid free formulation meets consumer preferences	Euromonitor
Brand Strength	20	18	Fixderma is a well-known brand with a loyal customer base	Brandwatch
Category Momentum	20	15	Strong demand for anti-dandruff shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	8	Facing competition from established anti-dandruff shampoo brands	Nielsen
Use-case Advantage	5	5	Addresses multiple scalp issues for both women and men	Kantar
Final Market Score	100	76/100 (3.80/5)	Fixderma Kairfoll Anti Dandruff Shampoo is well-positioned in the Indian market for oily sensitive scalp and hair fall.

Factor	Rating (out of 5)	Notes
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