FIRSTZON Vitamin enriched non greasy face base primer oil Primer HD matte face primer

FIRSTZON Vitamin enriched non greasy face base primer oil Primer HD matte face primer

Product: FIRSTZON Vitamin enriched non-greasy face base primer oil

Key Features: - Enriched with vitamins for added skin benefits - Non-greasy formula for a matte finish - Helps in creating a smooth base for makeup application

For whom: Ideal for those with oily or combination skin types looking for a primer that helps create a matte finish and improves makeup longevity.

Pros: - Enriched with vitamins for added skin benefits - Non-greasy formula helps in creating a matte finish - Smooths the skin's texture for better makeup application

Cons: - May not be suitable for those with dry skin types - Some users may find the texture a bit thick to work with

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin-enriched and non-greasy formula aligns with market trends.	Vogue, Elle
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for primers in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar primers in the market.	Femina, Cosmopolitan
Competition	10	0	Intense competition from established and emerging primer brands.	Elle, Femina
Use-case Advantage	5	3	Offers long-lasting matte finish suitable for Indian climate.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned primer with strong brand backing in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—