FASHION COLOUR Ultra Matte Lip Crayons With Free Sharpener Smudge Proof And Waterproof For Hydration And Moisturization Long Lasting Lipwear with Matte Finish Cruelty free and Paraben free 2 5 gm Rose Butter

FASHION COLOUR Ultra Matte Lip Crayons With Free Sharpener Smudge Proof And Waterproof For Hydration And Moisturization Long Lasting Lipwear with Matte Finish Cruelty free and Paraben free 2 5 gm Rose Butter

Key Features: - Ultra matte finish - Smudge proof and waterproof - Comes with a free sharpener - Hydrating and moisturizing formula - Long-lasting lipwear - Cruelty-free and paraben-free - Contains 2.5 gm of product - Shade: Rose Butter

For whom: This lip crayon is perfect for anyone who loves a matte finish and wants a long-lasting lip color that won't budge. The hydrating formula is great for those with dry lips who still want a matte look.

Pros: - Ultra matte finish gives a trendy look - Smudge proof and waterproof formula lasts all day - Comes with a free sharpener for convenience - Hydrating and moisturizing, perfect for dry lips - Cruelty-free and paraben-free for conscious consumers

Cons: - May need to reapply after eating or drinking - Some users may find the ultra matte finish too drying

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like smudge-proof, waterproof, and hydrating properties.	Euromonitor
Brand Strength	20	18	Strong brand reputation for cruelty-free and paraben-free products.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Kantar
Competition	10	5	Facing moderate competition from other cruelty-free lip crayon brands.	Forrester
Use-case Advantage	5	3	Addresses the need for a long-lasting and hydrating lip color.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive features, positioned well in growing market segment.

Factor	Rating (out of 5)	Notes
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