FASHION COLOUR Platinum Makeup Moisturizing Primer Skin Hydrating Moisturising Oil Free Formula Weightless Texture for Flawless Base Smooth Long Lasting Makeup Winter Essential 135ml

FASHION COLOUR Platinum Makeup Moisturizing Primer Skin Hydrating Moisturising Oil Free Formula Weightless Texture for Flawless Base Smooth Long Lasting Makeup Winter Essential 135ml

The Fashion Colour Platinum Makeup Moisturizing Primer is a hydrating and oil-free formula designed to create a flawless base for your makeup. Its weightless texture helps to smooth out your skin, allowing for long-lasting makeup application. This primer is a winter essential for those looking to keep their skin hydrated and makeup in place throughout the day.
Key Features: - Hydrating and oil-free formula - Weightless texture for a smooth base - Long-lasting makeup application - Essential for winter skincare routine
For whom: This primer is perfect for anyone looking to hydrate their skin, create a flawless base for makeup, and ensure their makeup lasts all day. It is especially beneficial for those with dry skin or during the colder winter months when skin tends to be more dehydrated.
Pros: - Hydrating formula for dry skin - Oil-free formula - Weightless texture - Helps makeup last longer - Great for winter skincare routine
Cons: - May not be suitable for those with oily skin - Size (135ml) may be too large for some users who prefer smaller packaging

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers hydrating oil-free formula suitable for winter	Vogue India
Brand Strength	20	10	Established brand with loyal customer base	Brand Equity
Category Momentum	20	15	Primers category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar primers	Femina
Competition	10	6	Facing moderate competition from other primer brands	Cosmopolitan
Use-case Advantage	5	5	Provides weightless, long-lasting makeup effect	Elle India
Final Market Score	100	66/100 (3.30/5)	Fashion Colour Platinum Makeup Moisturizing Primer is well-positioned in the growing Indian primer market.

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