FASHION COLOUR Cat Eye Waterproof Mascara Volumizing Long wear Smudgeproof Helical Brush Clump Free Look Extreme Black Lightweight Buildable Formula 10g

FASHION COLOUR Cat Eye Waterproof Mascara Volumizing Long wear Smudgeproof Helical Brush Clump Free Look Extreme Black Lightweight Buildable Formula 10g

This Fashion Colour Cat Eye Waterproof Mascara is a must-have for anyone looking to achieve voluminous and long-lasting lashes. Its helical brush design allows for easy application while preventing clumping for a flawless look.

Key Features:
- Waterproof formula
- Volumizing effect
- Long wear and smudgeproof
- Helical brush for easy application
- Extreme black color
- Lightweight and buildable formula
- Clump-free look
- 10g size

This mascara is perfect for individuals who want to enhance their eye makeup with bold and dramatic lashes. Whether you're getting ready for a night out or simply want to add some extra flair to your everyday look, this mascara will help you achieve stunning results.

Pros: - Waterproof formula ensures long-lasting wear - Volumizing effect creates full and dramatic lashes - Helical brush design makes application easy and prevents clumping - Lightweight formula is comfortable to wear - Extreme black color adds intensity to your look

Cons: - Some users may find the brush design a bit difficult to maneuver - May require multiple coats for a more intense look - Not suitable for those looking for a more natural lash effect

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like volumizing and smudgeproof.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail Today
Competition	10	6	Facing competition from both local and international brands.	Business Standard
Use-case Advantage	5	5	Caters to the need for long-wear and clump-free mascara.	Elle India
Final Market Score	100	66/100 (3.30/5)	Strong market potential for the FASHION COLOUR Cat Eye Waterproof Mascara in India.

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