FASHION COLOUR C A N D Y 3 in1 Powder Outstanding Nourish Compact Powder Instant Weightless Matte Finish Look Available in 3 shades Incl Mirror and Powder Puff Oil Control 27g Shade 03

FASHION COLOUR C A N D Y 3 in1 Powder Outstanding Nourish Compact Powder Instant Weightless Matte Finish Look Available in 3 shades Incl Mirror and Powder Puff Oil Control 27g Shade 03

Key Features: - 3 in 1 powder: This compact powder acts as a foundation, setting powder, and touch-up powder all in one convenient product. - Outstanding Nourishment: Infused with nourishing ingredients, this powder helps to keep your skin hydrated and healthy throughout the day. - Instant Weightless Matte Finish: Achieve a flawless matte finish without feeling heavy or cakey on the skin. - Available in 3 shades: Find the perfect shade to match your skin tone for a seamless finish. - Includes mirror and powder puff: Perfect for on-the-go touch-ups, this compact comes with a mirror and powder puff for easy application. - Oil Control: Helps to control excess oil and shine, leaving your skin looking fresh and matte all day long.

For whom: This powder is perfect for anyone looking for a convenient and versatile makeup product that provides a matte finish and helps control oil throughout the day.

Pros: - Convenient 3 in 1 product - Nourishing ingredients - Matte finish - Comes in 3 shades - Includes mirror and powder puff - Oil control Cons: - Limited shade range - May not be suitable for those with very dry skin

Overall, the Fashion Colour Candy 3 in 1 Powder is a versatile and convenient makeup product that provides a flawless matte finish and helps control oil throughout the day. Perfect for on-the-go touch-ups, this compact is a must-have for anyone looking for a multi-tasking powder that nourishes the skin while providing a weightless finish.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers oil control and nourishing properties, aligning with market trends.	Vogue
Brand Strength	20	15	Well-established brand with loyal customer base.	Brand Equity
Category Momentum	20	10	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing strong competition from established and emerging brands in the compact powder segment.	Cosmopolitan
Use-case Advantage	5	5	Provides weightless matte finish, appealing to consumers seeking long-lasting makeup.	Elle
Final Market Score	100	66/100 (3.30/5)	Competitively priced compact powder with oil control and nourishing properties, facing strong market competition.

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