FAE Beauty Lip Whip 12hr Soft Mousse Matte Liquid Lipstick 10ml Long Wear Non Drying Smudgeproof Formula Vegan Enriched with Vitamin E and Coffee Cherry

FAE Beauty Lip Whip 12hr Soft Mousse Matte Liquid Lipstick 10ml Long Wear Non Drying Smudgeproof Formula Vegan Enriched with Vitamin E and Coffee Cherry

Key Features: - FAE Beauty Lip Whip is a long-lasting liquid lipstick with a soft mousse texture. - The formula is non-drying and smudgeproof, perfect for all-day wear. - Enriched with Vitamin E and Coffee Cherry, this lipstick nourishes and protects your lips. - Vegan formula, cruelty-free and paraben-free.
For whom: - This lipstick is perfect for anyone looking for a comfortable, long-wearing matte finish. - Ideal for those who want a lipstick that won't dry out their lips or fade throughout the day. - Suitable for vegans and those who prefer cruelty-free beauty products.
Pros: - 12-hour wear, perfect for long days or special occasions. - Soft mousse texture glides on smoothly and evenly. - Enriched with nourishing ingredients like Vitamin E and Coffee Cherry.
Cons: - Limited shade range available. - May require touch-ups after meals or oily foods.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting, non-drying, and smudgeproof formula with added skincare benefits.	Vogue India
Brand Strength	20	18	Established brand with strong reputation for vegan beauty products.	Brandwatch
Category Momentum	20	15	Growing demand for long-wearing matte lipsticks in Indian market.	Mintel
Price Positioning	20	14	Competitively priced compared to similar high-end matte liquid lipsticks in India.	Elle India
Competition	10	6	Facing moderate competition from other established matte liquid lipstick brands in India.	Cosmopolitan India
Use-case Advantage	5	3	Addresses the need for a long-lasting and nourishing lipstick option in the Indian market.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian market for long-wearing matte liquid lipsticks.

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