FACESCANADA Ultime Pro Longwear Opaque Eye Pencil Solid Black 02 1 2 G 8 Hr Long Stay Smooth One Stroke Application Intense Color Pay Off Soft Blendable Formula Smudge Proof Water Proof

FACESCANADA Ultime Pro Longwear Opaque Eye Pencil Solid Black 02 1 2 G 8 Hr Long Stay Smooth One Stroke Application Intense Color Pay Off Soft Blendable Formula Smudge Proof Water Proof

About Product:

The FACESCANADA Ultime Pro Longwear Opaque Eye Pencil in the shade Solid Black is a high-quality eye pencil that offers a long-lasting and opaque finish. It is designed to stay put for up to 8 hours without fading or smudging, making it perfect for all-day wear.

Key Features:

- 8-hour long stay formula
- Smooth application
- Intense color payoff
- Soft blendable texture
- Smudge-proof and waterproof

For whom:

This eye pencil is suitable for anyone looking for a reliable and long-lasting eyeliner that offers intense color payoff. It is perfect for everyday wear and special occasions where you need your eye makeup to stay put all day.

Pros:

- Long-lasting formula
- Intense color payoff
- Smudge-proof and waterproof
- Smooth application
- Soft blendable texture

Cons:

- Some users may find it difficult to remove due to its long-wearing properties.
- May require a sharpener for precise application.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The product offers key features like 8-hour long stay, smudge-proof, and waterproof, aligning well with Indian consumers' preferences.	Euromonitor
Brand Strength	20	10	Faces Canada is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting eye makeup products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	10	Facing moderate competition from both local and international brands offering similar longwear eye pencils in India.	IndiaRetailNews
Use-case Advantage	5	5	Addresses the need for a kajal that provides intense color and smooth application for long hours.	Vogue
Final Market Score	100	66/100 (3.30/5)	Faces Canada Ultime Pro Longwear Opaque Eye Pencil is well-positioned in the Indian market segment with its long-lasting, intense color formula.

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