FACESCANADA Fresh Eyes Kajal Stick 0 35G With Rose Extracts 24Hr Waterproof Suits Sensitive Eyes Intense Black Matte Finish Refreshes Tired Eyes Gentle Smudgeproof Vegan

FACESCANADA Fresh Eyes Kajal Stick 0 35G With Rose Extracts 24Hr Waterproof Suits Sensitive Eyes Intense Black Matte Finish Refreshes Tired Eyes Gentle Smudgeproof Vegan

About Product: The FACESCANADA Fresh Eyes Kajal Stick is a must-have beauty product for anyone looking to enhance their eye makeup routine. Formulated with rose extracts, this kajal stick not only delivers intense black color but also provides a gentle and refreshing option for tired eyes.

Key Features: - 24-hour waterproof formula - Intense black matte finish - Gentle and smudge-proof formula suitable for sensitive eyes - Vegan and cruelty-free

For Whom: This kajal stick is perfect for anyone who wants long-lasting, intense black color on their eyes without worrying about smudging or irritation. Its gentle formula makes it suitable for those with sensitive eyes or contact lens wearers.

Pros: - Waterproof and smudge-proof formula ensures long-lasting wear - Intense black color provides a dramatic look - Vegan and cruelty-free formula with added rose extracts for a refreshing finish - Suitable for sensitive eyes

Cons: - Some users may find the matte finish to be too bold for everyday wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting, waterproof, and smudge-proof features desired by Indian consumers.	IndiaRetailing
Brand Strength	20	18	FacesCanada is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for kajal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar kajal products in the market.	Retail4Growth
Competition	10	8	Facing strong competition from established and emerging kajal brands in India.	ETRetail
Use-case Advantage	5	5	Specially formulated for sensitive eyes and provides a refreshing option for tired eyes.	Vogue
Final Market Score	100	76/100 (3.80/5)	FacesCanada Fresh Eyes Kajal Stick offers a competitive option in the growing Indian kajal market.

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