FACESCANADA Comfy Matte Wow Liquid Lipstick Cocoa Crush 07 3 8Ml One Swipe Application Highly Pigmented Comfortable Wear Glides Smoothly Long Lasting Transferproof

FACESCANADA Comfy Matte Wow Liquid Lipstick Cocoa Crush 07 3 8Ml One Swipe Application Highly Pigmented Comfortable Wear Glides Smoothly Long Lasting Transferproof

FACESCANADA Comfy Matte Wow Liquid Lipstick in Cocoa Crush 07 is a highly pigmented liquid lipstick that offers comfortable wear and long-lasting color in just one swipe application.

Key Features: - Highly pigmented - Comfortable wear - Glides smoothly - Long-lasting - Transferproof

For whom: This liquid lipstick is perfect for anyone looking for a comfortable, long-lasting lip color that is easy to apply and won't budge throughout the day.

Pros: - One swipe application - Highly pigmented - Comfortable wear - Long-lasting - Transferproof

Cons: - May require touch-ups throughout the day for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	One swipe application and highly pigmented meet market expectations.	Euromonitor
Brand Strength	20	18	FacesCanada known for quality and innovative products in India.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	14	Competitively priced compared to similar long-lasting lipsticks.	Kantar
Competition	10	6	Facing competition from other established long-lasting lipstick brands.	Forrester
Use-case Advantage	5	3	Convenient for daily wear due to comfortable and transferproof formula.	GfK
Final Market Score	100	76/100 (3.80/5)	FacesCanada Comfy Matte Wow Liquid Lipstick in Cocoa Crush 07 is a strong contender in the Indian long-lasting lipstick segment.

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