FACES CANADA Comfy Silk Liquid Lipstick Marvelous Mauve 04 3ml Satin Matte HD Finish Luxe Comfort Longlasting No Dryness Smooth Texture Mulberry Oil Shea Butter For Plump Hydrated Lips

FACES CANADA Comfy Silk Liquid Lipstick Marvelous Mauve 04 3ml Satin Matte HD Finish Luxe Comfort Longlasting No Dryness Smooth Texture Mulberry Oil Shea Butter For Plump Hydrated Lips

Key Features: - Satin matte HD finish - Luxe comfort formula - Longlasting wear - Contains mulberry oil and shea butter for plump, hydrated lips - Smooth texture with no dryness

For whom: This liquid lipstick is perfect for those who want a comfortable, long-lasting lipstick with a satin matte finish. It is also great for individuals with dry lips as it contains hydrating ingredients like mulberry oil and shea butter.

Pros: - Provides a satin matte finish - Comfortable to wear - Longlasting formula - Hydrating ingredients for plump lips - Smooth texture

Cons: - May need reapplication throughout the day for optimal color payoff

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mulberry oil and shea butter formulation aligns with current trend towards natural ingredients	Euromonitor
Brand Strength	20	18	Faces Canada is a well-established brand with a loyal customer base in India	Brandwatch
Category Momentum	20	15	Growing demand for satin matte liquid lipsticks in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury liquid lipsticks in the Indian market	Kantar
Competition	10	0	Intense competition in the liquid lipstick segment from both domestic and international brands	Nielsen
Use-case Advantage	5	3	Long-lasting and hydrating formula suitable for daily wear in Indian climate	GfK
Final Market Score	100	66/100 (3.30/5)	Faces Canada Comfy Silk Liquid Lipstick in Marvelous Mauve 04 offers a competitive option in the growing Indian liquid lipstick market.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—