EVE N Tru Tone Semi Permanent Hair Dye Stick I 7g each I Black Black Pack Of 6 Semi Permanent Hair Dye Stick

EVE N Tru Tone Semi Permanent Hair Dye Stick I 7g each I Black Black Pack Of 6 Semi Permanent Hair Dye Stick

Product: EVE N Tru Tone Semi Permanent Hair Dye Stick is a convenient and mess-free way to apply semi-permanent hair color at home. Each pack contains 6 sticks of 7g each in the shade Black Black.

Key Features: The dye sticks are easy to use and require no mixing or special tools. Simply twist up the stick and apply directly to hair for instant color. The formula is semi-permanent, lasting up to 8 washes, and is gentle on hair.

For whom: This product is perfect for those looking for a quick and easy way to touch up their hair color at home. It is ideal for individuals who want to experiment with different shades without committing to a permanent color.

Pros: The dye sticks are compact and travel-friendly, making them great for on-the-go touch-ups. They provide even coverage and are quick to apply, saving time and hassle. The semi-permanent formula is also gentle on hair, making it suitable for all hair types.

Cons: Some users may find that the color fades quicker than expected, especially for those with porous or damaged hair. The amount of product in each stick may not be enough for those with thicker or longer hair, requiring multiple sticks for full coverage.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Semi-permanent dye sticks cater to the convenience trend in Indian market.	Euromonitor
Brand Strength	20	15	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for semi-permanent hair dyes in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	10	Facing moderate competition from other semi-permanent hair dye brands in India.	Beauty World
Use-case Advantage	5	3	Easy application and portability appeal to Indian consumers.	Vogue
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and good fit for Indian market trends.

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