EVE N LUXURY Hair Color Touch Up Stick Hair Liner Colors Sticks for Women Beauty Hairs Colour Girls Men Boys Black 4gram x 2

EVE N LUXURY Hair Color Touch Up Stick Hair Liner Colors Sticks for Women Beauty Hairs Colour Girls Men Boys Black 4gram x 2

The EVE N LUXURY Hair Color Touch Up Stick is a convenient and easy-to-use solution for covering up gray roots or touching up your hair color between salon visits. This black hair liner stick comes in a compact size of 4g x 2, making it perfect for on-the-go touch ups.
Key Features: - Easy and mess-free application - Long-lasting color that blends seamlessly with your natural hair - Water-resistant formula that stays put all day - Comes in a pack of two for multiple touch ups
For whom: This hair color touch up stick is suitable for women, men, and girls who want a quick and effective solution for covering up gray roots or touching up their hair color. Whether you're looking to extend the time between salon visits or simply want to freshen up your look, this product is perfect for you.
Pros: - Convenient and travel-friendly size - Easy to use with natural-looking results - Water-resistant formula for long-lasting wear - Suitable for all hair types and textures
Cons: - May require multiple applications for desired coverage - Color may fade slightly over time - Limited shade range may not be suitable for all hair colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers easy application and long-lasting color for black hair touch-ups.	Vogue India
Brand Strength	20	15	Established brand with a reputation for quality hair care products in India.	Brand Equity
Category Momentum	20	10	Growing demand for convenient hair color touch-up solutions in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar hair color touch-up products in India.	Business Standard
Competition	10	6	Facing competition from both local and international brands offering similar hair color touch-up solutions in India.	India Today
Use-case Advantage	5	5	Addresses the need for quick and precise black hair touch-ups for all genders and ages.	Femina
Final Market Score	100	66/100 (3.30/5)	EVE N LUXURY Hair Color Touch Up Stick - Black Hair Liner Sticks shows strong potential in the Indian market with its convenient and effective solution for quick black hair touch-ups.

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