EVE N Instant Hair Color Stick For Beard Moustache Root Touch Up Black Pack of 2

EVE N Instant Hair Color Stick For Beard Moustache Root Touch Up Black Pack of 2

About Product: EVE N Instant Hair Color Stick is a convenient and easy-to-use solution for covering up gray hair on beard, moustache, and roots. It comes in a pack of 2 black color sticks, perfect for touch-ups on the go.

Key Features: - Provides instant and natural-looking coverage - Water-resistant formula that lasts all day - Mess-free application with a twist-up stick design - Compact size for travel and portability

For whom: This hair color stick is ideal for men who want a quick and effective way to cover up gray hair on their beard, moustache, or roots. It is suitable for all hair types and colors.

Pros: - Easy to use - Blends seamlessly with natural hair - Long-lasting results - No need for mixing or waiting time

Cons: - Limited color options available - May require frequent touch-ups for long-lasting results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for quick and easy beard and mustache root touch-ups.	GfK
Brand Strength	20	15	Established brand reputation in hair color segment in India.	Euromonitor
Category Momentum	20	10	Growing demand for convenient hair color solutions in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other instant hair color sticks.	Nielsen
Use-case Advantage	5	5	Addresses specific need for targeted root touch-up solutions.	Kantar
Final Market Score	100	66/100 (3.30/5)	EVE N Instant Hair Color Stick offers a competitive solution for quick beard and mustache root touch-ups in the Indian market.

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