ETUDE Glow Fixing Tint Glossy

ETUDE Glow Fixing Tint Glossy

About Product: ETUDE Glow Fixing Tint Glossy is a long-lasting lip tint that provides a glossy finish to your lips. It is formulated to give your lips a radiant and vibrant look throughout the day.

Key Features: This lip tint is enriched with moisturizing ingredients to keep your lips hydrated and comfortable. It has a lightweight formula that glides on smoothly and evenly, while the glossy finish adds a touch of shine to your lips.

For whom: ETUDE Glow Fixing Tint Glossy is ideal for those who want a long-lasting lip color with a glossy finish. It is suitable for all skin types and can be used by anyone looking to add a pop of color to their lips.

Pros: - Long-lasting formula - Moisturizing ingredients keep lips hydrated - Lightweight and comfortable to wear - Adds a glossy finish for a radiant look

Cons: - Glossy finish may not be preferred by those who prefer matte lip products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The glossy finish and long-lasting formula align with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	ETUDE House is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Strong growth in lip gloss category in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar lip glosses in the market.	Kantar
Competition	10	0	Intense competition in the lip gloss segment from both domestic and international brands.	Nielsen
Use-case Advantage	5	3	Versatile for both daily wear and special occasions.	GfK
Final Market Score	100	66/100 (3.30/5)	ETUDE House Glow Fixing Tint Glossy Lip Color is well-positioned in the competitive Indian lip gloss market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
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