ETUDE Face Blur Smoothing 21AD Multi Makeup Coral Base Primer Smoothening Poreless Smooth Milky Skin UV rays protection SPF 33 PA Korean Makeup 35g

ETUDE Face Blur Smoothing 21AD Multi Makeup Coral Base Primer Smoothening Poreless Smooth Milky Skin UV rays protection SPF 33 PA Korean Makeup 35g

About Product: The ETUDE Face Blur Smoothing 21AD Multi Makeup Coral Base Primer is a versatile makeup primer designed to provide a smooth, poreless canvas for your makeup application. This primer not only blurs imperfections and evens out skin tone, but it also provides UV rays protection with SPF 33 PA.

Key Features: - Smoothening effect for a flawless base - Pore-blurring formula for a smooth finish - Provides UV rays protection with SPF 33 PA - Lightweight and easy to blend - Korean makeup product

For whom: This product is suitable for anyone looking to achieve a flawless makeup look with a smooth, poreless base. It is ideal for those who want to protect their skin from harmful UV rays while also creating a flawless canvas for their makeup.

Pros: - Smoothens skin and blurs imperfections - Provides UV rays protection - Lightweight and easy to apply - Gives a smooth, poreless finish - Suitable for all skin types

Cons: - May not be suitable for those with very sensitive skin - Some users may find the coral base color too bright for their skin tone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers multiple benefits like smoothing, poreless effect, and UV protection.	Femina
Brand Strength	20	18	Strong brand reputation in India's beauty community.	Vogue India
Category Momentum	20	15	Growing demand for primers in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar primers in India.	Elle India
Competition	10	10	Facing moderate competition from established and emerging primer brands in India.	Cosmopolitan
Use-case Advantage	5	3	Addresses common skin concerns of Indian consumers effectively.	Grazia
Final Market Score	100	81/100 (4.05/5)	Well-positioned primer with strong brand and feature fit in growing Indian market.

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