Etude Dear Darling Lip Oil Tint Juicy Moisture Rich Formula Shade 02 Plum Berry 4 2ml

Etude Dear Darling Lip Oil Tint Juicy Moisture Rich Formula Shade 02 Plum Berry 4 2ml

This lip oil tint from Etude House is a must-have for anyone looking to add a pop of color to their lips while keeping them hydrated and moisturized. The juicy moisture-rich formula glides on smoothly and provides long-lasting color with a glossy finish.

Key features of this lip oil tint include its nourishing formula enriched with fruit extracts that help to keep lips soft and smooth. The lightweight texture makes it easy to wear throughout the day without feeling sticky or heavy.

This product is ideal for those who want to add a hint of color to their lips while also caring for them. The Plum Berry shade is a beautiful deep pink that complements a variety of skin tones, making it perfect for everyday wear or special occasions.

Pros: - Hydrating formula - Long-lasting color - Lightweight and comfortable to wear - Beautiful shade that suits many skin tones Cons: - May need to reapply throughout the day for optimal color intensity Overall, the Etude House Dear Darling Lip Oil Tint in Plum Berry is a versatile and nourishing product that is perfect for anyone looking to add a touch of color and hydration to their lips.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich formula and popular shade cater to Indian preferences	Kantar
Brand Strength	20	18	Etude House known for quality and innovation in cosmetics	Euromonitor
Category Momentum	20	15	Growing demand for lip stains & tints in Indian market	Mintel
Price Positioning	20	15	Competitively priced for the features offered	GfK
Competition	10	5	Facing moderate competition from similar products	Canalys
Use-case Advantage	5	3	Long-lasting moisture retention sets it apart	IDC
Final Market Score	100	76/100 (3.80/5)	Etude House Lip Oil Tint offers a compelling mix of quality, value, and innovation in the Indian lip stains & tints segment.

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