ENEGA Flame Red Cream Hair Color 150 ML Pack of 1 Extracted with Argan Oil and Green Tea

ENEGA Flame Red Cream Hair Color 150 ML Pack of 1 Extracted with Argan Oil and Green Tea

Key Features:
- Enriched with Argan Oil and Green Tea for nourished and healthy hair
- Long-lasting color that covers grays effectively
- Cream consistency for easy and mess-free application
- Contains natural ingredients for gentle hair coloring
For whom:
Ideal for anyone looking to color their hair at home with a nourishing and natural formula. Suitable for all hair types. Pros:
- Rich, vibrant color that lasts
- Nourishing ingredients for healthy hair
- Easy to apply at home
- Covers grays effectively
Cons:
- May require multiple applications for desired color intensity
- Some users may prefer a stronger fragrance
Invest in the ENEGA Flame Red Cream Hair Color for a vibrant and nourishing hair coloring experience.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and green tea infusion align with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established hair color brands in India.	Business Standard
Use-case Advantage	5	5	Offers long-lasting color and hair nourishment benefits.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and on-trend features, poised for success in the Indian hair color market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
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