Elle18 Eyedrama Kajal Smokey Black

Elle18 Eyedrama Kajal Smokey Black

The Elle18 Eyedrama Kajal in Smokey Black is a highly pigmented kajal that is perfect for creating bold, dramatic eye looks.

Key Features:
- Highly pigmented formula
- Long-lasting and smudge-proof
- Glides on smoothly
- Comes in a convenient retractable pencil form

For whom:
This kajal is perfect for anyone who loves to experiment with different eye makeup looks and wants to add a touch of drama to their eyes. Whether you're going for a classic smokey eye or a more edgy look, this kajal is versatile enough to create any style you desire.

Pros:
- Intense color payoff
- Easy to apply
- Long-lasting formula stays put for hours

Cons:
- Some users may find it difficult to remove fully with regular makeup remover

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Elle18 Eyedrama Kajal offers desired features for Indian consumers.	Cosmopolitan, Elle
Brand Strength	20	10	Elle18 is a well-known and trusted brand in India.	Femina, IndiaToday
Category Momentum	20	15	Strong demand for kajal products in Indian market.	Mint, Vogue
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Grazia, HindustanTimes
Competition	10	6	Facing strong competition from other popular kajal brands.	Cosmopolitan, IndiaToday
Use-case Advantage	5	5	Versatile kajal suitable for various makeup looks.	Femina, Vogue
Final Market Score	100	66/100 (3.30/5)	Elle18 Eyedrama Kajal in Smokey Black is a competitive product in the Indian kajal market.

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