Elizabeth Arden Lasting Impression Mascara Black 8 5ml

Elizabeth Arden Lasting Impression Mascara Black 8 5ml

This mascara from Elizabeth Arden is designed to give you long-lasting volume and length without clumping or flaking. Its unique brush design coats each lash from root to tip for a dramatic, wide-eyed look.

Key Features:
- Long-lasting formula
- Volume and length
- Clump-free
- Wide-eyed look

For those who want a high-performing mascara that will hold up throughout the day without any touch-ups, this product is perfect. Whether you have short, sparse lashes or just want to enhance your natural lashes, this mascara will give you the results you're looking for.

Pros: - Long-lasting formula means you won't have to reapply throughout the day - Gives your lashes a dramatic, wide-eyed look - Clump-free formula for easy application

Cons: - May be a bit difficult to remove at the end of the day - Some users may find the brush design a bit tricky to work with

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The mascara offers long-lasting and volumizing effects, aligning with Indian consumer preferences.	Vogue, Elle
Brand Strength	20	10	Elizabeth Arden is a well-known and trusted brand in India.	Brandwatch, Mintel
Category Momentum	20	15	Mascaras are a fast-growing segment in the Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar high-end mascaras in the market.	Forbes, Business Today
Competition	10	6	Facing competition from both international and local brands offering innovative mascaras.	Hindustan Times, The Economic Times
Use-case Advantage	5	5	The mascara is suitable for both daily wear and special occasions.	Femina
Final Market Score	100	66/100 (3.30/5)	Elizabeth Arden Lasting Impression Mascara in Black is well-positioned in the Indian market with its competitive pricing and desirable features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—